Profile
The Chartered Institute of Marketing (CIM) is committed to delivering world-class support to equip marketers with the knowledge and tools they need to stay ahead and excel in this most challenging of professions.
Each year it helps over 50,000 people at every stage of their career with training, qualifications and resources as well as enabling leading businesses to get the most from their marketing people.
Among its market interest groups the Institute runs the Food, Drink and Agriculture Group. Its purpose is to benefit members involved in the food, drink and marketing chain by providing a specialist forum for the interchange of ideas, contacts and developments, and to promote participative activities and marketing professionalism. Its Members benefit from:
- Regular presentations from specialists from industry, marketing agencies, Government and the academic world
- On-site company visits
- Marketing skills workshops
- National Conferences Student competitions
- A group Newsletter
There are 700 Group members across the UK covering the full spectrum of marketing activity in the agricultural, food and drink sector. Joining the FDA for professional marketing executives in the agri, food and drink sector means opportunities to:
- Meet and network with fellow professionals from across the supply chain.
- Hear industry and market leaders discuss the key issues of the day.
- Gain valuable cross industry experience.
- Acquire CPD points.
- Attend events based in both London and key regional centres and attend the annual conference event.
- Receive a twice yearly newsletter giving details of past and future events.
- Participate in high profile industry awards and dinner at the House of Lords.
The FDA has also developed a programme of academic liaison with a number of key partners, each having a strong reputation for work in the area of agricultural, food and drink marketing. These include:
- The University of Reading
- Harper Adams University
- Newcastle University
- Royal Agricultural College, Cirencester
- The University of Kent
- Myerscough College, Preston
